Top Web3 Hashtags and How to Use Them
Master the art of Web3 social media. This guide breaks down the top trending crypto hashtags and explains the strategy behind using them to build your brand and engage the community.
In the fast-paced, narrative-driven world of Web3, social media—particularly Twitter (X)—is the central arena where brands are built, communities are formed, and influence is wielded. Using the right hashtags is a critical component of any successful Web3 marketing strategy. It’s not about spamming generic tags; it’s about strategically tapping into ongoing conversations and signaling your alignment with the culture.
This guide explores the most important and trending Web3 hashtags, explains the context behind them, and provides a framework for how to use them effectively to grow your brand and reach a crypto-native audience. For more details, see our comprehensive guide on trending Web3 hashtags.
Understanding the Purpose of Hashtags in Web3
In Web3, hashtags serve several key functions:
- Discoverability: They make your content discoverable to people outside your immediate follower base who are interested in a specific topic.
- Narrative Alignment: Using a specific hashtag signals that you are part of a particular movement, tribe, or technological trend.
- Community Participation: They are a way to join a real-time, global conversation, such as during a conference or a major protocol launch.
Tier 1: The Foundational, Evergreen Hashtags
These are the broad, high-volume hashtags that represent the core pillars of the industry. Use them to ensure your content reaches a wide audience interested in the space.
#Web3: The all-encompassing term for the decentralized internet.#Crypto/#Cryptocurrency: Broader terms that capture the financial and trading aspects.#Blockchain: A more technical term for content about the underlying technology.#Ethereum: For anything related to the dominant smart contract platform.#DeFi: For content about Decentralized Finance.#NFT: For content related to Non-Fungible Tokens.
Strategy: Use one or two of these foundational hashtags in most posts for broad visibility.
Tier 2: The Trend and Narrative-Specific Hashtags
Using these shows you have your finger on the pulse of the industry.
#L2s(Layer 2s): For discussions about scaling solutions like Arbitrum and Optimism.#RWA(Real-World Assets): A major trend about tokenizing traditional assets.#DePIN(Decentralized Physical Infrastructure): For content on projects building real-world infrastructure.#AI/#AIcrypto: For content at the intersection of AI and Web3.#Restaking: A hot DeFi narrative centered around protocols like EigenLayer.
Strategy: Identify 1-2 narratives relevant to your brand and consistently use those hashtags to position yourself as an expert.
Tier 3: The Cultural Hashtags
Using these correctly signals that you are an authentic, native member of the community.
#gm: "Good Morning." A daily ritual of community engagement.#WAGMI: "We're All Gonna Make It." A rallying cry of optimism.#BUIDL: A deliberate typo of "build." Signals a focus on long-term value.
Strategy: Sprinkle these in authentically to connect with the community on a cultural level.
A Framework for Hashtag Use
A good rule of thumb for a single post is:
- 1 Foundational Hashtag: (e.g.,
#Web3) - 1-2 Narrative-Specific Hashtags: (e.g.,
#RWA,#L2s) - (Optional) 1 Event Hashtag: If relevant (e.g.,
#ETHGlobal)
By understanding the different tiers of hashtags and using them strategically, you can amplify your message, connect with the right audience, and establish your brand as a knowledgeable and authentic voice in the Web3 space.
Frequently Asked Questions
1. Why are hashtags important in Web3 marketing?
Hashtags are crucial for discoverability, allowing users interested in a specific topic (like #DeFi) to find your content. They also signal your alignment with industry narratives and allow you to participate in real-time conversations during events.
2. Should I use popular hashtags like #crypto or more niche ones?
A good strategy uses a mix. Use 1-2 broad, foundational hashtags like #Web3 or #crypto for wide reach, and 1-2 niche, narrative-specific hashtags like #DePIN or #Restaking to target a more specialized audience and show you're on top of current trends.
3. What is the meaning of cultural hashtags like #gm and #BUIDL?
These are important cultural signals. #gm (Good Morning) is a daily ritual for community engagement. #BUIDL (a typo for "build") signals a focus on long-term development over short-term hype, especially during bear markets. Using them shows you understand the culture of Web3.
4. How many hashtags should I use in a post?
Less is more. Aim for 2-3 highly relevant hashtags per post. Overloading a post with dozens of tags can look spammy and dilute your message.
5. How can I find the latest trending Web3 hashtags?
The best way is to be active on Twitter and see what the leading builders, investors, and researchers are talking about. The narratives in Web3 shift quickly, so staying immersed in the conversation is the only way to keep up with the latest trends.
