Top Trending Web3 Hashtags and How to Use Them to Grow Your Brand
Master the art of Web3 social media. This guide breaks down the top trending crypto hashtags and explains the strategy behind using them to build your brand and engage the community.
In the fast-paced, narrative-driven world of Web3, social media—particularly Twitter (X)—is the central arena where brands are built, communities are formed, and influence is wielded. Using the right hashtags is a critical component of any successful Web3 marketing strategy. It’s not about spamming generic tags; it’s about strategically tapping into ongoing conversations and signaling your alignment with the culture.
This guide explores the most important and trending Web3 hashtags, explains the context behind them, and provides a framework for how to use them effectively to grow your brand and reach a crypto-native audience.
Understanding the Purpose of Hashtags in Web3
In Web3, hashtags serve several key functions:
- Discoverability: They make your content discoverable to people outside your immediate follower base who are interested in a specific topic.
- Narrative Alignment: Using a specific hashtag signals that you are part of a particular movement, tribe, or technological trend.
- Community Participation: They are a way to join a real-time, global conversation, such as during a conference or a major protocol launch.
Tier 1: The Foundational, Evergreen Hashtags
These are the broad, high-volume hashtags that represent the core pillars of the industry. Use them to ensure your content reaches a wide audience interested in the space.
#Web3: The all-encompassing term for the decentralized internet. Use this for general-purpose content about the industry.#Crypto/#Cryptocurrency: Broader terms that also capture the financial and trading aspects of the industry.#Blockchain: A more technical term, good for content that discusses the underlying technology.#Ethereum: The most important ecosystem-specific hashtag. Use it when discussing anything related to Ethereum, its L2s, dApps, or culture.#DeFi: For all content related to Decentralized Finance.#NFT: For all content related to Non-Fungible Tokens.
Strategy: Use one or two of these foundational hashtags in most of your posts to ensure broad visibility.
Tier 2: The Trend and Narrative-Specific Hashtags
This is where strategic use becomes more important. These hashtags represent the current "hot" narratives in the space. Using them shows that you have your finger on the pulse.
#L2s(Layer 2s): Used for discussions about scaling solutions like Arbitrum, Optimism, and ZK-Rollups. Extremely relevant.#RWA(Real-World Assets): A major trending narrative about tokenizing traditional assets. Using this shows you're focused on the future of finance.#DePIN(Decentralized Physical Infrastructure): For content related to projects building real-world infrastructure with crypto incentives.#AI/#AIcrypto: For content at the intersection of AI and Web3, one of the fastest-growing sectors.#Restaking: A hot DeFi narrative centered around protocols like EigenLayer.#SocialFi: For discussions about decentralized social media platforms like Farcaster and Lens.
Strategy: Identify the 1-2 narratives that are most relevant to your project or brand and consistently use those hashtags. This positions you as an expert in that specific niche.
Tier 3: The Community and Cultural Hashtags
These are the "inside jokes" and cultural identifiers. Using them correctly signals that you are an authentic, native member of the community, not a corporate outsider.
#gm: Simply means "Good Morning." A daily ritual to signal your participation in the community.#WAGMI: "We're All Gonna Make It." A rallying cry of optimism.#BUIDL: A deliberate typo of "build." Used to signal a focus on building long-term value, especially during bear markets.
Strategy: Sprinkle these in authentically. A simple "gm #WAGMI" can be a great way to start the day and connect with the community on a cultural level.
Event-Specific Hashtags
When a major conference is happening, using the official event hashtag is the best way to join the real-time conversation.
#ETHGlobal#ETHDenver#Devcon#TOKEN2049
A Framework for Hashtag Use
Don't just add a long list of tags to every post. Be strategic. A good rule of thumb for a single post is:
- 1 Foundational Hashtag: (e.g.,
#Web3) - 1-2 Narrative-Specific Hashtags: (e.g.,
#L2s,#RWA) - (Optional) 1 Event Hashtag: If relevant (e.g.,
#ETHGlobal)
Example Tweet:
"Excited to share our deep dive on how Real-World Assets are creating new collateral types in DeFi, all powered by the scalability of Layer 2s. The future of finance is modular. #Web3 #RWA #L2s"
By understanding the different tiers of hashtags and using them strategically, you can amplify your message, connect with the right audience, and establish your brand as a knowledgeable and authentic voice in the Web3 space.
Frequently Asked Questions
1. Why are hashtags important in Web3 marketing?
Hashtags are crucial for discoverability, allowing users interested in a specific topic (like #DeFi) to find your content. They also signal your alignment with industry narratives and allow you to participate in real-time conversations during events.
2. Should I use popular hashtags like #crypto or more niche ones?
A good strategy uses a mix. Use 1-2 broad, foundational hashtags like #Web3 or #crypto for wide reach, and 1-2 niche, narrative-specific hashtags like #DePIN or #Restaking to target a more specialized audience and show you're on top of current trends.
3. What is the meaning of cultural hashtags like #gm and #BUIDL?
These are important cultural signals. #gm (Good Morning) is a daily ritual for community engagement. #BUIDL (a typo for "build") signals a focus on long-term development over short-term hype, especially during bear markets. Using them shows you understand the culture of Web3.
4. How many hashtags should I use in a post?
Less is more. Aim for 2-3 highly relevant hashtags per post. Overloading a post with dozens of tags can look spammy and dilute your message.
5. How can I find the latest trending Web3 hashtags?
The best way is to be active on Twitter and see what the leading builders, investors, and researchers are talking about. The narratives in Web3 shift quickly, so staying immersed in the conversation is the only way to keep up with the latest trends.
