Web3 Marketing & Community
Grow Web3 protocols. Discord, Twitter, and token launches.
8 lessons
1
Community Management 101
Why Discord is the heart of Web3 and how to manage it.
beginner
2
Web3 Twitter and Content
Why Crypto Twitter drives the market and how to write threads that convert.
beginner
3
Token Launches and Airdrops
How Web3 protocols use tokens to bootstrap growth and reward users.
intermediate
4
Token Launch Strategy
How Web3 protocols plan and execute token launches — from tokenomics design to exchange listings.
intermediate
5
Growth Metrics and Analytics
The metrics Web3 protocols actually track — TVL, DAU, retention, and how they differ from Web2 KPIs.
intermediate
6
Discord Strategy for Web3
Build and manage a Discord community for your Web3 project from zero to thousands of members.
beginner
7
Tokenomics Fundamentals
How token supply, distribution, and incentive design determine the success of Web3 projects.
intermediate
8
KOL Marketing and Influencer Strategy
How to work with Key Opinion Leaders and influencers for Web3 project marketing.
intermediate