Blockstream is hiring a VP, Consumer Products in Consumer Products — HQ. The overview below is synthesized from the employer posting on jobs.ashbyhq.com: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Blockstream was founded in 2014 by Dr. Adam Back and a group of fellow cryptographers and engineers who are passionate about Bitcoin and its potential to change the world.
The listing frames the VP, Consumer Products at Blockstream as a hands-on product role. This senior leadership role will drive go-to-market execution, build new distribution channels, and ensure the profitability and growth of Blockstream’s consumer products. Reporting directly to executive leadership, you will be responsible for strategy, execution, and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoption. The role in
What You Will Be Doing (Responsibilities)
Day-to-day scope for the VP, Consumer Products as described in the posting:
- Sales and Business Development: Lead all sales and business development activities for Blockstream’s consumer products, expanding adoption and market share.
- Pricing Strategy: Define and implement pricing models that align with profitability targets and long-term growth goals.
- Channel Development: Build new sales channels and affiliate programs to broaden reach and distribution.
- Demand Generation: In partnership with marketing, drive growth initiatives that generate demand, leads, and conversions for Blockstream consumer products.
- Brand Awareness: In collaboration with cross-functional teams, create awareness of consumer products across target market segments through PR, marketing campaigns, partnerships, and technical evangelism.
- Product Input: Serve as a primary source of market and customer requirements to guide product enhancements and new offerings.
- Strategic Alignment: Partner with engineering, product, marketing, and business development teams to align product, brand, and market strategies.
- Additional Duties: Perform other responsibilities as needed to support the success of the consumer business unit.
What We Look For In You (Required Qualifications)
Experience and skills the team lists as required:
- Leadership Experience: Proven track record in senior leadership roles within consumer product management, fintech, blockchain, or technology industries.
- Sales & Business Development: Strong experience leading sales and channel development strategies that deliver measurable results.
- Strategic Marketing Skills: Demonstrated ability to drive demand generation and build awareness through integrated marketing, PR, and evangelism.
- Analytical & Financial Acumen: Experience defining pricing models and managing P&L responsibility.
- Cross-Functional Collaboration: Skilled in working across product, marketing, engineering, and business development to achieve aligned outcomes.
- Communication Skills: Excellent verbal and written communication, able to engage with executive leadership, partners, and external audiences.
- Entrepreneurial Mindset: Ability to thrive in a fast-paced, innovative environment, balancing execution with long-term strategic vision.
🔒 Stay Safe from Job Scams
All official Blockstream communication will come from an @blockstream.com email address. We will never ask you to share sensitive information or purchase equipment during the hiring process.
Build a standout application
For the VP, Consumer Products at Blockstream, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.