Private Wealth & Digital Assets Lead - US

Project-Based Role with Potential to Become Permanent

About Tangem

Tangem is a Swiss self-custody technology company founded in 2017. We develop secure, easy-to-use NFC hardware wallets and have sold more than 6 million cards across 200+ countries, with a global team of 300+ people.

We see a potential opportunity for Tangem in the professional wealth and institutional segment, including family offices, HNWs, wealth managers, RIAs, corporate treasuries, and other financial institutions.

Our goal is not to become a regulated custodian, but to explore whether Tangem can serve as a secure self-custody and access-control solution, independently or alongside existing custody infrastructure.

Key Responsibilities

We are looking for a senior US financial-services professional to lead a focused market research and strategy project.

We do not want to start with a predefined product or business model. The first objective is to understand how professional clients currently manage digital assets, what problems they face, where existing solutions fall short, and whether there is a meaningful commercial opportunity for Tangem.

Based on this research, the person will define who we should target, what we should build, how we should go to market, and how Tangem can monetize the opportunity.

Market Research & Customer Discovery
Interview family offices, HNWs, RIAs, wealth managers, corporate treasuries, custodians, and other relevant players
Understand current digital-asset custody, security, governance, recovery, and reporting processes
Map existing solutions and competitors
Identify unmet needs, purchasing behavior, and willingness to adopt self-custody or hybrid models
Prioritize the most attractive customer segments, use cases, potential partners, and pilot customers
Product & Business Strategy

Based on the findings:

Define priority customer segments and use cases
Develop Tangem's value proposition and positioning
Identify required product capabilities and integrations
Recommend an MVP / pilot
Define regulatory and operational considerations
Build an initial go-to-market strategy

Potential requirements could include multi-user approvals, permissions, transaction controls, audit trails, recovery, reporting, and integrations - but these should be validated through research rather than assumed upfront.

Monetization & P&L
Identify and validate potential revenue models
Define pricing and packaging
Assess customer willingness to pay
Estimate market and revenue potential
Define required product, sales, operational, and support investments
Build an initial P&L, including revenue, margins, costs, and break-even scenarios
Define commercial KPIs and investment required to launch and scale

Key Deliverables

The project should result in:

Market and customer research with prioritized segments and use cases
Recommended product / MVP and value proposition
Go-to-market and partnership strategy
Monetization and pricing model
Potential pilot customer and partner pipeline
Financial model and P&L
Final go / no-go recommendation and launch roadmap

Ideal Background

We are looking for someone with senior experience in private wealth, family offices, RIAs, institutional digital assets, custody, corporate treasury, private banking, or WealthTech / FinTech.

The ideal candidate should have a strong US industry network, experience in customer discovery and new business development, and the ability to translate market insights into product strategy, commercial model, and P&L.

Perks & Compensation

Stability, growth, participation in shaping the future unicorn.
Remote work from any location.
Competitive salary in EURO/USDT.
Unlimited vacation.
Compensation for the purchase of necessary technical devices for the work.

Feel free to send you CV to Ivan - ipanteleev@tangem.com