Case Studies and Analysis
Demonstrate analytical thinking through deep dives.
Protocol detailed look
Detailed analysis of a major protocol: mechanics, tokenomics, governance, and growth strategy.
Post-mortem Analysis
Analyze a failed Web3 product. What went wrong and how could it have been prevented?
Competitive Analysis
Compare competing protocols in a category (DEXs, lending, bridges). Identify moats and vulnerabilities.
Token Launch Analysis
Study successful and failed token launches. What made the difference?
DAO Governance Study
Analyze governance participation and outcomes for a major DAO.
UX Audit
Conduct a thorough UX audit of a dApp. Identify pain points and propose improvements.
Product Strategy Documents
Create strategic documents that show PM thinking.
PRD for a DeFi Feature
Write a product requirements document for a new DeFi protocol feature.
Product Roadmap
Create a 12-month roadmap for an existing protocol with milestones and priorities.
Go-to-Market Strategy
Develop a GTM strategy for a hypothetical Web3 product launch.
Tokenomics Design
Design token economics for a hypothetical protocol with utility, distribution, and incentives.
Feature Prioritization Framework
Create a framework for prioritizing features in a Web3 context.
User Persona Development
Create detailed personas for different Web3 user segments.
Community Experiments
Learn by doing with real community involvement.
Run a Discord Community
Start and grow a Discord for a Web3 topic. Learn community management hands-on.
DAO Participation Portfolio
Document your active participation in DAOs: proposals, votes, discussions.
Write a Governance Proposal
Write and submit a real governance proposal to a DAO.
Community Feedback Program
Design and run a user feedback program for an open source Web3 project.
Ambassador Program Design
Design an ambassador program for a protocol with tiers, rewards, and responsibilities.
Data and Metrics
Demonstrate data-driven product thinking.
Protocol Metrics Dashboard
Build a Dune dashboard tracking key metrics for a protocol.
User path Analysis
Map and analyze on-chain user journeys for a dApp using transaction data.
Cohort Retention Analysis
Analyze user retention by cohort for a DeFi protocol.
Product Health Metrics
Define and track product health metrics for a Web3 protocol.
Growth Experiment Analysis
Analyze the impact of a protocol's growth initiative using on-chain data.
Content and Thought Leadership
Build visibility through content.
Web3 PM Newsletter
Start a newsletter covering Web3 product management topics.
Twitter Thread Series
Create educational Twitter threads on Web3 product topics.
Podcast Guest Circuit
Appear on Web3 podcasts to discuss product topics. Document your appearances.
Tutorial Series
Create tutorials teaching others how to use Web3 products effectively.
Market Trend Reports
Publish regular reports on Web3 market trends and opportunities.
Technical Understanding
Demonstrate technical literacy without being an engineer.
Smart Contract Reading
Document your ability to read and explain smart contract logic.
Technical Architecture Diagrams
Create architecture diagrams for major protocols showing system design.
Integration Requirements Doc
Write integration requirements for connecting two protocols.
Security Consideration Guide
Create a security considerations checklist for PM evaluation of features.
Gas Optimization Case Study
Study and document how a protocol optimized gas costs with product implications.
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