Key Responsibilities
- Product
- Conduct market research to understand the market and users and convey their findings to internal product and technical functions to drive end-to-end product delivery, leading on business requirements definition and ensuing delivery of key strategic projects to support the region
- Identify product and user experience optimization opportunities and define product requirements based on user feedback, data analysis, and business growth objectives
- Assist in market expansion and launching new services (coordinating with marketing, development, and regulators)
- Strategy
- Analyze market trends, competitor data, and user needs to spot growth gaps.
- Acting as the eyes and ears of the company in the market, feeding information from the market back into the regional and company product roadmap
- Develop and implement growth strategies to drive core metric improvements.
- Track and analyze competitive positioning and product performance across the region
- Define product propositions and go-to-market strategies
- Operations
- Handle day-to-day operations including content governance, user experience monitoring, and cross-functional coordination
- Track performance metrics and user feedback post-launch to refine future iterations
Qualifications & Requirements
- 7+ years of experience in product / operations or a related role; crypto/Web3 industry experience required (trading product experience is a strong plus).
- Strong data analysis skills with hands-on experience using analytics tools (SQL is a plus).
- Fluent in both written and spoken English as a working language.
- Excellent cross-functional collaboration and communication skills; able to drive projects effectively in a fast-paced environment.
- Proven ability to engage confidently with senior stakeholders internally and externally, including the leadership team and regulators.
- Proven ability to independently plan and execute growth initiatives.
- Proven ability to deliver in a matrix organization.
About Binance
Binance, launched in 2017 by Changpeng Zhao in Shanghai and now globally distributed, is the largest crypto exchange by spot and derivatives volume, serving 180M+ registered users. Its ecosystem spans Binance Exchange, BNB Chain, Trust Wallet, Labs investments and institutional custody. After settling major regulatory actions in 2023-24, Binance rebuilt its compliance stack and expanded in Dubai, Paris and Brazil. Location spread reflects its distributed model with hubs in Dubai, Taipei and remote. Candidates should expect high bar for detail, on-call ownership and ability to ship at exchange scale. Candidates joining Binance enter a high-velocity, globally distributed operational model that prioritizes exchange matching engine throughput, 24/7 system availability, and strict global compliance standards.