Binance is hiring a Paid Ads Specialist in Marketing — South Africa, Cape Town. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Role Objective
Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).
Role Objective
Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).
Responsibilities
Day-to-day scope for the Paid Ads Specialist as described in the posting:
- Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy
- Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
- Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy
- Plan and execute A/B tests for app store listings to improve conversion rates
- Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements
- Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals
Requirements
Experience and skills the team lists as required:
- Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
- Proven expertise in ASO strategies and app store algorithms
- Solid experience with AppsFlyer, including deep links and deferred deep links
- Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
- Experience in crypto, fintech, or online trading platforms would be advantageous
- Ideal to have ASO experience across African markets
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Build a standout application
For the Paid Ads Specialist at Binance, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
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