- Own the full growth loop - user acquisition → activation → retention → conversion.
- Run KOL & community outreach: source and nurture trader communities and KOLs (English-speaking markets).
- Craft content that carries De1's vision - threads, announcements, campaign copy - in De1's voice (reason in public,
receipts over hype).
- Execute campaigns: referrals, incentives, and trading competitions.
- Track channel ROI, conversion rates, user quality, and volume; iterate continuously.
- Work alongside De1's content pipeline and the CMO orchestration layer to keep every campaign aligned with the vision.
- Deep alignment with De1's vision - you understand why live execution beats replayed data, and you can communicate it
without overclaiming. This matters more than anything else on this list.
- Experience with crypto exchanges, trading venues, DEXs, wallets, or other trading products.
- Proven user-growth track record, plus strong content craft - threads and announcements that actually travel.
- Existing KOL / trader / community network (English-speaking).
- Data-driven and execution-oriented
About De¹
De¹ is a decentralized finance protocol and algorithmic trading engine engineered for high-throughput automated execution, capital efficiency, and liquidity aggregation across multi-chain ecosystems.