Binance is hiring a Senior Growth Marketing Manager - Ukraine in Marketing — Ukraine, Kyiv. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
The listing frames the Senior Growth Marketing Manager - Ukraine at Binance as a hands-on product role. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Ukraine.
Please note that only English CVs will be evaluated. Location can be flexible, whilst Ukrainian language is a must due to the nature of the role.
The listing frames the Senior Growth Marketing Manager - Ukraine at Binance as a hands-on product role. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Ukraine.
Please note that only English CVs will be evaluated. Location can be flexible, whilst Ukrainian language is a must due to the nature of the role.
Responsibilities
Day-to-day scope for the Senior Growth Marketing Manager - Ukraine as described in the posting:
- User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase;
- Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
- Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel;
- Promotions: Drive and execute series of educational and bonus-based campaigns;
- Ads management: Ideate, test, and optimize paid acquisition campaigns (web + app);
- Manage ASO/SEO experiments and retargeting campaigns;
- Accountability & Reporting: Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team.
Requirements
Experience and skills the team lists as required:
- 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps);
- Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing;
- Execution-oriented mindset with strong ownership and independence;
- Analytical and data-driven, with hands-on A/B testing and product optimisation experience;
- Native-level Ukrainian + strong English proficiency;
- Passion for crypto / blockchain / fintech, staying up-to-date with industry trends.
Nice to Have
Additional experience noted as a plus:
- Background in gambling, betting, or gaming industries with proven growth playbooks;
- Previous experience in crypto marketing or fintech products.
What We Offer
What the posting highlights about the offer:
- A senior role with full ownership of growth marketing in a top-priority market;
- Opportunity to shape the growth framework for Binance Ukraine (Top10 Mature Market globally);
- Work alongside a passionate local team and global marketing leadership;
- Competitive compensation package and performance-based incentives;
- High visibility role with direct impact on adoption in one of the most crypto-mature countries in the world.
This role is critical for both acquisition and retention in Ukraine. If you are a self-driven growth marketer with a passion for crypto and a proven track record in scaling digital products, we’d love to hear from you.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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