Binance is hiring a Campaign Growth Operations - Greater China in Marketing — Asia. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Responsibilities 岗位职责
Day-to-day scope for the Campaign Growth Operations - Greater China as described in the posting:
- Belong to the growth department, responsible for growth indicators, especially proficient in designing user growth activities; 所属增长部门，对增长指标负责，特别是精通设计用户裂变增长活动
- Design and implement user growth strategies, coordinate channel operation activities, be responsible for creative planning, resource coordination and implementation, track data effects, and output review reports; 设计并执行用户增长策略 ，统筹渠道运营活动，负责创意策划、资源协调及落地执行，并跟踪数据效果，输出复盘报告
- Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth; 专注渠道精细化运营，搭建渠道/用户分层激励体系和生命周期管理机制，设计差异化运营策略，驱动平台用户增长
- Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data; 擅长数据分析，能够快速建立有效的数据分析框架，监控和分析用户增长数据，评估策略效果，通过数据驱动业务增长
- Pay attention to industry dynamics, policy changes and trends of competitive products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans; 关注行业动态、政策变化及竞品动向，跟踪加密货币市场趋势，并提出针对性运营优化建议，输出差异化运营方案
- Be familiar with blockchain industry related products, promote the implementation of business product functions, and drive business growth; 熟悉区块链行业相关产品，推进业务产品功能落地，驱动业务增长
Requirements 任职要求
Experience and skills the team lists as required:
- Min. 3 years experience in activity operation, familiar with Web3 industry, independently handled over one million user growth projects; 3年以上活动运营经验，熟悉Web3行业，独立操盘过百万级用户增长项目
- Proficient in various user operation methods, with Pinduoduo, Kuaishou and other social media growth activity operation experience is preferred; 精通用户裂变模型，熟悉各类用户运营玩法，有拼多多、快手等社交裂变增长活动运营经验者优先
- Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders; 英语流利可作为工作语言
- Self-driven, responsible and able to work under pressure; 自驱力强，有责任心，抗压能力强
- Strong cross-department coordination ability; 有极强的跨部门协同能力
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Build a standout application
For the Campaign Growth Operations - Greater China at Binance, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.