Startale Group is hiring a Growth Marketing Manager (Japan/Asia) in Business — Japan. The overview below is synthesized from the employer posting on startale.com: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Growth Marketing Manager (Japan/Asia)
Location: Tokyo, Japan (must be based in Japan)
Reports to: Head of Marketing & Growth
About Startale
Company context from the listing:
Startale Group is a Japan-born global startup in onchain finance (Web3/blockchain), on a mission to build the next civilization by bringing the world onchain. We're vertically integrated by design — the chain (Soneium, our Ethereum L2 with Sony Block Solutions Labs; Strium with SBI), the currency (JPYSC stablecoin), onchain finance infrastructure, and the consumer super-app that ties it together, Startale App.
- Raised ~¥10B (~$65M) in Series A from Sony, SBI and others
- Startale App: 210,000 monthly users
- At WebX (July 2026) we announced Startale OFK (onchain finance infrastructure) and the Visa-enabled Startale Card
- ~65 people across 20 nationalities; English is our working language
The world is moving from paper to online to onchain. We're building the products that make that shift usable for everyone — and Startale App is where real users meet it.
About the Role
Day-to-day scope for the Growth Marketing Manager (Japan/Asia) as described in the posting:
We're hiring a Growth Marketing Manager to own how Startale App reaches, converts, and keeps users. This is a product-growth role, not a communications or PR role: you live in the funnel, the experiments, and the metrics.
Startale App is early — recently launched, growing fast, and aimed at millions of users and, beyond that, hundreds of millions. You'll help build the growth engine from an early stage.
What You'll Do
Day-to-day scope for the Growth Marketing Manager (Japan/Asia) as described in the posting:
Product Go-to-Market
- Own go-to-market strategy for Startale App launches and feature releases — positioning, messaging, and the value users actually feel.
- Coordinate launches across Product, Design, and Community into one coherent moment.
- Produce the launch plan, the assets, and the user-facing communications.
Growth Marketing
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels.
- Partner with Product to sharpen onboarding and the end-to-end user journey.
- Find the leverage points across the lifecycle and push conversion up, continuously.
- Design and run experiments and A/B tests, and let the results decide.
Product Marketing
- Turn technical product updates into content users understand and act on — landing pages, blog, email, social, in-app and announcement copy.
- Run competitive research and user insight to keep positioning sharp.
Analytics & Experimentation
- Measure launch and campaign performance against product growth metrics and onchain metrics, not vanity numbers.
Regulatory-Aware Delivery (Japan)
- Stay current on crypto and financial-product regulation in Japan, and engage directly with the regulatory/compliance side.
- Partner with Product to translate those requirements into go-to-market, messaging, and campaigns that can actually ship in Japan.
- Find the compliant, Japan-viable way to deliver each launch — so growth keeps moving without hitting regulatory friction late.
Cross-functional Collaboration
- Work day-to-day with Product Managers, Designers, and Community to ship launches that land.
- Keep messaging and experience consistent across the product and every channel.
Must-Have
- 4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product (ideally a consumer app).
- Native-level Japanese and business-level English (English is the internal language).
- You've launched digital products or features end to end — plan through execution — and can point to what the numbers did.
- Strong command of GTM strategy and product positioning.
- Hands-on with multi-channel growth campaigns (organic, community, paid).
- Analytical by default: you measure campaign performance and user behavior and change course on the data.
- Sharp writer and communicator; comfortable running several projects at pace across teams.
Nice-to-Have
- Consumer tech, fintech, SaaS, gaming, or Web3.
- Mobile app marketing and product growth.
- Product analytics tools (Mixpanel, Amplitude, Google Analytics).
- Lifecycle marketing / CRM / user-engagement campaigns.
- Experimentation and A/B testing frameworks.
- Experience taking marketing or GTM live under regulatory constraints (fintech or crypto in Japan).
- Familiarity with blockchain, digital assets, wallets, or dApps (the domain is learnable — we care more about the growth instinct).
What Winning Looks Like
You own a number — user growth on Startale App — and you move it. You don't wait for a brief; you find the next experiment, ship it, read the result, and run the next one.
Compensation & Benefits
What the posting highlights about the offer:
- Competitive, globally benchmarked salary plus stock options — real ownership in what you build.
- Discretionary leave — you decide when and how much time you take.
- Flexible, remote-friendly working (Tokyo hybrid base).
- Annual global workation (past: Croatia, Turkey, Dubai, Korea, and more).
- Premium tooling and real budget for AI — we don't make you fight your setup.
Why Join
What the posting highlights about the offer:
- Build the growth engine for a consumer product aimed at millions, from an early stage.
- Work alongside world-class engineers, designers, and product leaders — a small, high-ownership team across 20 nationalities.
- Own meaningful initiatives with direct, measurable user impact.
- Grow inside one of the fastest-moving industries in technology, backed by Sony and SBI.