Binance is hiring a Growth Lead - Argentina in Marketing — Argentina, Buenos Aires. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Requirements
Experience and skills the team lists as required:
- Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
- Work with global marketing to localize relevant campaigns in service of user growth.
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
- Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
- Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
- Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
- Grow our user base and increase awareness of the brand in fun, creative and informative ways.
- Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
- Manage new media partnerships end-to-end to drive measurable growth.
- Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
- Help shape the brand in Argentina.
Requirements
Experience and skills the team lists as required:
- Fluency in Spanish and English is a must.
- Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
- Must have a strong interest and knowledge in crypto/blockchain/technology.
- Must be able to work independently.
- A university degree relating to Marketing is a plus.
- Strong coordination skills and strategic mindset for marketing.
- Familiarity with online and offline marketing avenues such as social media, community management, and event management.
- Proven experience in growing and managing user base.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Build a standout application
For the Growth Lead - Argentina at Binance, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.