Binance is hiring a Regional Growth Manager - CIS in Marketing — CIS Region. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
The listing frames the Regional Growth Manager - CIS at Binance as a hands-on product role. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
The listing frames the Regional Growth Manager - CIS at Binance as a hands-on product role. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
Responsibilities
Day-to-day scope for the Regional Growth Manager - CIS as described in the posting:
- Drive user growth and reactivation through local growth initiatives and experiments;
- Launch and optimise acquisition and activation campaigns based on data and business priorities;
- Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
- Monitor key growth metrics, analyse performance, and translate insights into actions;
- Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
Requirements
Experience and skills the team lists as required:
- 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
- Proven experience running end-to-end growth campaigns with measurable business impact;
- Strong analytical skills and confidence working with data to make decisions;
- Ownership mindset with the ability to execute independently in a fast-paced environment;
- Experience with experimentation, A/B testing, and campaign optimisation;
- Native Russian and strong English communication skills;
- Passion for crypto, fintech, or emerging technologies.
Build a standout application
For the Regional Growth Manager - CIS at Binance, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.