Binance is hiring a Growth Manager, West Africa in Marketing — Africa. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Responsibilities
Day-to-day scope for the Growth Manager, West Africa as described in the posting:
- Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
- Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
- Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
- Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
- Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
- Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
- Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
- Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
- Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
Experience and skills the team lists as required:
- A minimum of 5 years of experience in lifecycle management.
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
- Experience in user segmentation, customer lifecycle management, and A/B testing.
- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
- Creative thinking for developing innovative marketing strategies and engaging campaigns.
- Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
- Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Build a standout application
For the Growth Manager, West Africa at Binance, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.