Binance is hiring a Senior Marketing Manager- Japan in Marketing — Japan, Tokyo. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Responsibilities
Day-to-day scope for the Senior Marketing Manager- Japan as described in the posting:
- Execute brand marketing initiatives in Japan to support brand awareness, campaign objectives, and local market presence.
- Support the development and rollout of integrated marketing campaigns in alignment with business priorities and local market needs.
- Manage Binance Japan’s social media operations across key platforms, including content scheduling, publishing, community monitoring, and performance tracking.
- Create, adapt, and localize social media content that is aligned with brand guidelines and relevant to local audiences.
- Monitor social media trends, audience behavior, and competitor activities, and provide practical recommendations to improve content performance and engagement.
- Plan and execute online and offline events, including community events, brand activations, industry conferences, and partner-related initiatives.
- Coordinate with internal stakeholders and external vendors to ensure timely and high-quality delivery of marketing campaigns and events.
- Handle day-to-day event operations, including timeline management, logistics coordination, vendor communication, on-site support, and post-event follow-up.
- Work closely with regional and global teams, as well as local business, PR, compliance, and product teams, to support the execution of marketing initiatives in Japan.
- Track and report campaigns, social media, and event performance, and help identify areas for optimization and improvement.
- Ensure marketing materials and activities are executed in accordance with brand standards, local requirements, and internal processes.
- Contribute ideas and execution support for initiatives that enhance brand visibility, audience engagement, and community growth in the local market.
- Operate effectively across a wide range of marketing activities, from large-scale brand campaigns and high-impact initiatives to detailed day-to-day execution and coordination.
Requirements
Experience and skills the team lists as required:
- 10+ years of marketing experience, with solid hands-on experience in brand marketing and campaign execution.
- 7+ years of experience in brand marketing, with a strong understanding of brand communication, campaign planning, and local market execution.
- 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.
- 3+ years of experience planning and executing online and offline events, including logistics coordination, vendor management, and on-site support.
- Proven ability to manage multiple marketing projects simultaneously and deliver high-quality execution in a fast-paced environment.
- Comfortable working across both large-scale marketing initiatives and detailed day-to-day execution, with a hands-on and flexible approach.
- Strong understanding of the Japan market, local consumer behavior, and culturally relevant communication.
- Native level written and verbal communication skills in Japanese, with the ability to create clear, engaging, and locally relevant marketing content.
- Business-level English skills to collaborate effectively with regional and global stakeholders.
- Strong coordination and project management skills, with attention to detail and the ability to manage timelines and priorities effectively.
- Comfortable working cross-functionally with internal teams such as business, PR, compliance, product, and regional marketing teams.
- Data-aware mindset with the ability to track performance, interpret results, and support optimization of campaigns and content.
- Self-motivated, hands-on, and execution-focused, with a practical approach to problem-solving.
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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