Stripe is hiring a Enterprise Paid Digital Marketing Manager in 2314 Performance Marketing — US: SF Bay Area, Seattle, New York, US Remote; Canada. The overview below is synthesized from the employer posting on stripe.com: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Who we are
About Stripe
Company context from the listing:
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
About the team
Company context from the listing:
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions.
What you'll do
Day-to-day scope for the Enterprise Paid Digital Marketing Manager as described in the posting:
As a Paid Digital Marketing Manager, you'll be a key driver of paid digital marketing efforts supporting our inbound funnel, driving demand, and engaging key segments of users—designing, implementing, and optimizing scaled digital campaigns. You'll help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization.
Responsibilities
Day-to-day scope for the Enterprise Paid Digital Marketing Manager as described in the posting:
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue. Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue)—measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data. You'll partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics and insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance and roadmap.
- Partner with relevant stakeholders on audience management and ensure we're reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement—and then create a plan to remedy them.
Who you are
Experience and skills the team lists as required:
The listing frames the Enterprise Paid Digital Marketing Manager at Stripe as a hands-on product role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
Experience and skills the team lists as required:
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social, display, and direct response
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops, and marketing leadership
- Self-starter with the ability to drive both strategic and tactical workstreams forward with minimal oversight
- Strong problem-solving skills and ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Preferred qualifications
Experience and skills the team lists as required:
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social, display, and direct response
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo or Salesforce
- Experience driving demand for sales teams and familiarity with sales concepts, processes, and metrics