Web3 Marketing & Community
Community operations, product communications, campaign measurement, and token launches.
8 lessons
Community Management 101
Community support, moderation, announcements, and contributor coordination.
Web3 Twitter and Content
Why Crypto Twitter drives the market and how to write threads that convert.
Token Launches and Airdrops
How Web3 protocols use tokens to bootstrap growth and reward users.
Token Launch Strategy
How Web3 protocols plan and execute token launches - from tokenomics design to exchange listings.
Growth Metrics and Analytics
The metrics Web3 protocols actually track - TVL, DAU, retention, and how they differ from Web2 KPIs.
Discord Strategy for Web3
Build and manage a Discord community for your Web3 project from zero to thousands of members.
Tokenomics Fundamentals
How token supply, distribution, and incentive design determine the success of Web3 projects.
KOL Marketing and Influencer Strategy
How to work with Key Opinion Leaders and influencers for Web3 project marketing.