Binance is hiring a Regional Branding & Partnerships Manager - LATAM in Marketing — Brazil, Sao Paulo. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Responsibilities
Day-to-day scope for the Regional Branding & Partnerships Manager - LATAM as described in the posting:
- Identify and evaluate partners who will share our vision
- Negotiate brand partnerships to meet business goals and objectives
- Set, build and execute partnership strategy and activation plans
- Collaborate with cross-functional and regional teams (brand marketing, comms, insights, design, content, data, product, social media, legal) to set and align on annual plan (e.g., product-market fit, setting goals, budget, channels)
- Use a data-driven model to set up goals, and evaluate short and long term campaign performances
- Control complex global budgets and drive ROI
- Share thought leadership and market/product intelligence
- Guide key regional/local branding teams to positively impact our overall marketing operational excellence
- Own and lead complex projects and challenges
- Be proactive, resourceful and action-oriented
Requirements
Experience and skills the team lists as required:
- 8+ years of experience in brand partnerships and marketing, including sports, music and/or entertainment partnerships and sponsorships
- Excellent project management, strategic planning, relationship building and storytelling abilities
- Experience managing partners, internal teams and agencies across global projects
- Strong grasp of brand culture/vision and partnerships relevance
- Creative and data driven mindset
- Concise writer and speaker
- A background in Crypto or an understanding of Web3 Products (NFTs, Fan Tokens) would be a plus
- Thrive in a fast-paced environment
- High level of intellectual curiosity
Why Binance
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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