Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.
The team
Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.
The Opportunity & Scope
- Build and scale a KOL/creator network in Spain, Iberia and other countries for Kraken Pro from the ground up
- Drive new trading user acquisition through influencer and creator partnerships across the region
- Own end-to-end relationship management with local KOLs, from sourcing to activation
- Represent Kraken Pro's derivatives suite - perpetual futures, prop trading, margin - to top regional creators
- Fix on-the-ground execution issues that block program performance and iterate fast
- Set and own regional KOL acquisition targets and CAC efficiency [A]
- Partner cross-functionally with growth, marketing, and compliance teams
- Benchmark and adapt a proven KOL playbook
Candidate Profile & Mindset
- Proven track record building an influencer/KOL/creator network from scratch in Spain and/or the Iberia region
- Fluent Spanish (Portuguese a plus), deep fluency in the local crypto/trading creator ecosystem
- Experience acquiring trading users at scale with a clear eye on CAC
- Hands-on, get-it-done approach - solves problems on the ground rather than escalating
- High agency - owns regional strategy without waiting for global direction
- Understanding of perpetual futures, margin, and prop trading products
- Comfortable operating in a fast-moving, ambiguous, 24/7 crypto environment
- Strong relationship-management and negotiation skills with creators/KOLs
Preferred / Nice-to-Have Qualifications
- Existing personal network of crypto KOLs/creators in Spain/Iberia and other countries
- Prior KOL, growth, or influencer marketing role at a crypto exchange Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
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About Kraken
Kraken, founded in 2011 by Jesse Powell in San Francisco, is one of the oldest regulated crypto exchanges, serving 10M+ clients and 200+ countries with spot, margin, futures and staking, plus a UK FCA-registered and US FinCEN-registered footprint. Privately held, it emphasizes security, proof-of-reserves and 24/7 client support. Kraken also built Kraken Wallet and is expanding in Europe and the Middle East. The culture values crypto conviction, customer focus and operational rigor. Kraken is one of the world's longest-standing and most secure digital asset exchanges, offering deep spot and futures liquidity, staking rewards, and institutional prime services. Kraken maintains rigorous security standards with 24/7 client support, multi-sig cold storage protection, and transparent proof-of-reserves auditing.