On-chain Attribution
Track what traditional analytics cannot.
Spindl
Web3-native attribution. Connect marketing to on-chain conversions.
Cookie3
Web3 analytics connecting wallets to behavior. Provides dashboards and alerting for production use.
Dune Analytics
Build custom marketing dashboards with on-chain data. Provides dashboards and alerting for production use.
Nansen
Wallet intelligence. See who holds your token. Provides dashboards and alerting for production use.
Community Platforms
Build and manage community.
Discord
The home of Web3 communities. Essential. Used by production teams across the ecosystem.
Telegram
Messaging for crypto communities. Good for announcements. Free and open-source.
Guild.xyz
Token-gated communities. Access based on holdings. Free and open-source.
Crew3 / Zealy
Quest platform for community engagement. Used by production teams across the ecosystem.
Galxe
Credential and campaign platform. NFT rewards. Used by production teams across the ecosystem.
Social Media
Reach crypto audiences.
Twitter/X
Crypto lives on Twitter. Non-negotiable presence. Used by production teams across the ecosystem.
Farcaster
Decentralized social. Growing crypto-native audience. Free and open-source.
Lens Protocol
Decentralized social graph. Own your audience. Free and open-source.
TweetDeck / Typefully
Twitter scheduling and management. Worth evaluating for your workflow.
Content Creation
Create marketing content.
Canva
Easy graphic design. Templates for social media. Used by production teams across the ecosystem.
Descript
Video and podcast editing with transcription. Used by production teams across the ecosystem.
Midjourney
AI image generation for marketing visuals. Used by production teams across the ecosystem.
Mirror
Web3-native publishing platform. Worth evaluating for your workflow.
Paragraph
Newsletter platform for Web3. Token-gated content. Used by production teams across the ecosystem.
Influencer and PR
Amplify reach.
Kaito
Crypto social intelligence. Track mindshare and influencers.
Lunar Crush
Social listening for crypto. Track sentiment. Provides dashboards and alerting for production use.
Cointelegraph
Major crypto publication for PR. Worth evaluating for your workflow.
The Block
Crypto news outlet for credible coverage. Used by production teams across the ecosystem.
Growth Tools
Acquire and retain users.
Layer3
Learn-to-earn quests. Onboard users through education. Used by production teams across the ecosystem.
RabbitHole
Quest platform for on-chain actions. Worth evaluating for your workflow.
QuestN
Multi-chain quest platform. Use for web3 marketer workflows.
DeBank
Portfolio tracker with social features. Worth evaluating for your workflow.
Galxe
Credential-based quest platform and campaigns. Used by production teams across the ecosystem.
TaskOn
Web3 task platform for community engagement. Used by production teams across the ecosystem.
Coinzilla
Crypto advertising network for banner ads. Used by production teams across the ecosystem.
Bitmedia
Crypto ad network with targeting options. Used by production teams across the ecosystem.
Key Recommendations
On-chain actions matter more than impressions. Measure conversions.
Build on Farcaster early. The audience is small but highly engaged.
Quest platforms drive volume but not always quality. Balance carefully.
Community is the moat. Invest in Discord and genuine engagement.
Airdrops are marketing spend. Budget and measure them accordingly.