Binance is hiring a Content Writer/Specialist in Communications — UAE, Dubai.
Responsibilities
- Write and edit global comms pieces and long-form explainers
- Support content for company narratives and milestone stories, connecting content to Binance's key messages
- Bring ideas on narrative angles and story framing
- Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs
- Support and help scale the team's use of AI tools in content operations and reporting
- Support user/community and KOL stories, interviews, and video content
- Help with content amplification and repurposing across channels
- Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more
- Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards
- Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework
Requirements
- Bachelor's or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience
- Native or fluent English, with excellent writing and editing skills and strong attention to detail
- Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom
- Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling
- Genuine interest in crypto, blockchain, and fintech
- AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows
- Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions
- Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight
- Able to multitask and work to tight, sometimes same-day deadlines
- Strong communication skills and comfortable working in a distributed, mostly async team
About Binance
Binance, launched in 2017 by Changpeng Zhao in Shanghai and now globally distributed, is the largest crypto exchange by spot and derivatives volume, serving 180M+ registered users. Its ecosystem spans Binance Exchange, BNB Chain, Trust Wallet, Labs investments and institutional custody. After settling major regulatory actions in 2023-24, Binance rebuilt its compliance stack and expanded in Dubai, Paris and Brazil. Location spread reflects its distributed model with hubs in Dubai, Taipei and remote. Candidates should expect high bar for detail, on-call ownership and ability to ship at exchange scale. On Hashtag Web3, Binance has 274 active roles listed — including Senior Finance Transformation Manager, Events and Partnerships Manager, MENA, Institutional Client Services (LATAM - 12 Month Contract) in Asia, UAE, Dubai, Brazil, Sao Paulo.