Starknet Foundation is hiring a Social Media Marketer in Go To Market — Remote UK. The overview below is synthesized from the employer posting on jobs.ashbyhq.com: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
About the Role
Day-to-day scope for the Social Media Marketer as described in the posting:
We’re hiring a Social Media Marketer to help Starknet show up consistently, clearly, and credibly across our core social channels - @starknet and @starknetfndn. This role sits within the GTM team and reports directly to our Marketing Lead.
What You'll Do
Day-to-day scope for the Social Media Marketer as described in the posting:
- Own and run Starknet's and Starknet Foundation's social channels (X, blog, LinkedIn, Telegram), keeping posting and engagement consistently high quality.
- Turn marketing strategy, ecosystem narratives, and campaign direction into clear, on-brand content (both long and short form) for crypto-native, technical, and consumer audiences alike.
- Manage the social content calendar and incoming requests across the organization. This requires real organizational skill and comfort with project-management tools, not just content instincts.
- Be the go-to point for ecosystem social activity: field requests from partners and decide how and when to spotlight launches, events, and key moments.
- Build and run channel-specific posting strategies that balance planned content with real-time, reactive engagement.
- Track conversations, trends, and sentiment across the ecosystem and broader crypto space, and use performance data to continuously sharpen content and strategy.
- Engage directly with the community: responding, contextualizing, and escalating thoughtfully and credibly.
- Partner closely with GTM, Growth, Product, and other teams to keep social execution aligned with broader Foundation priorities.
- Help shape and evolve Starknet's brand voice on social alongside the greater Marketing team.
What You Bring
- Deep understanding of Starknet's place in the market: its strengths, trade-offs, and how to talk about them credibly with audiences beyond retail crypto users.
- Strong, well-informed opinions about what performs on Crypto Twitter and what actually serves the brand - with the judgment to tell the two apart.
- 3+ years of hands-on social media marketing experience, ideally in crypto/web3.
- Solid working knowledge of blockchain and DeFi fundamentals (AMMs, staking, governance, lending, the L2 landscape) - enough to engage technical audiences with confidence.
- A strong, versatile writer who can translate complex ideas into content that lands across a range of audiences.
- Experience operating social channels in fast-moving environments, including reactive posting and real-time engagement.
- Comfortable with social analytics and monitoring tools, using data to guide content and channel decisions.
- A highly reliable, organized operator who can manage multiple threads without losing sight of the details.
- Confident owning execution independently, while staying collaborative and coordinated with the wider team.
- Comfortable being a visible presence for the brand - hosting Spaces, replying from the account, and engaging actively on CT.
This role is remote and engaged through our UK entity, Tzolkin Limited.
Build a standout application
For the Social Media Marketer at Starknet Foundation, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.