Coins.ph is hiring a Paid Ads Specialist in Marketing — Shanghai. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.
The listing frames the Paid Ads Specialist at Coins.ph as a hands-on product role. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.
The listing frames the Paid Ads Specialist at Coins.ph as a hands-on product role. You will manage campaigns across Google Ads, Meta Ads, and Apple Search Ads, ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.
Key Responsibilities
Day-to-day scope for the Paid Ads Specialist as described in the posting:
- Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads.
- Monitor campaign budgets, KPIs, and performance against goals.
- Conduct A/B testing on creatives, audiences, and bidding strategies.
- Gather, clean, and analyze campaign data to identify insights and opportunities.
- Prepare clear, actionable performance reports for internal teams and stakeholders.
- Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
- Stay up-to-date with platform changes, trends, and best practices in performance marketing.
Requirements
Experience and skills the team lists as required:
- 2 - 3 years of hands-on experience with Google Ads, Meta Ads, or Apple Search Ads.
- Strong skills in data gathering, analysis, and reporting (Excel/Google Sheets, Data Studio, or similar tools).
- Understanding of performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU ).
- Basic knowledge of audience targeting, keyword strategy, and attribution models.
- Good experience and knowledge of analytics platforms (Firebase, Appsflyer, Google Analytics, etc,).
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Strong communication and problem-solving skills.
Bonus Points
Additional experience noted as a plus:
- Experience with CleverTap or other CRM/marketing automation tools.
- Familiarity with web and mobile app user acquisition and retention strategies.
What We Offer
What the posting highlights about the offer:
- Opportunity to grow into a mid-level performance marketing role.
- Collaborative, data-driven, and growth-oriented team culture.
- Exposure to multi-channel campaigns in a fast-scaling environment.
Build a standout application
For the Paid Ads Specialist at Coins.ph, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.
Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.
In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.