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Local Market Outreach - Australia

Ledger
Sydney, AustraliaPosted 478 days ago
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Ledger is hiring a Local Market Outreach - Australia in Go to Market — Sydney, Australia. The overview below is synthesized from the employer posting on jobs.lever.co: factual requirements and scope are preserved, but prose is rewritten with editorial context. Verify details and apply via the employer link.

Since 2014, Ledger has been building the secure gateway to digital assets and crypto services, based on its uniquely secure and convenient hardware wallets. Already sold and acclaimed worldwide as a key enabler and accelerator of the Web 3.0 revolution, Ledger is now entering a new phase of its footprint expansion.

What is the goal ?

Impact! Above everything you will make a difference and bend Ledger’s growth curve towards further acceleration in Australia.

What needs to happen ?

The specific local tactics and plan will be adapted on a market basis, leveraging your contributions in terms of insights. They will also most likely tap into the following mix of activities :

● Engaging in 360° local partnerships to drive acquisition/engagement/retention

● Local activations and amplification of Ledger’s brand, local events, engagement with local communities

● Engage and recruit ambassadors/KOLs/influencers

● Engagement with local media, coordinating local PR efforts

● Assisting as needed with retailers, influencers, affiliates, NFT, crypto and non crypto partners

● Feeding insights to International Development team and fostering Australia’s internal comprehension

● Collaboration with Ledger other divisions

● Sourcing engaging consumer and market stories in order to fuel Ledger’s local PR and Communication efforts

● Engaging with centrally led programs to deliver last mile market relevance

How is the mission managed ?

The local relay of Ledger’s actions on the ground is the International Development Team supported by… you! You will interact and join forces with other Local Market Outreach team members around the globe.

What does it take to be successful ?

The ideal consultant for this mission will be :

● Hungry for results. Really.

● In love with the Ledger brand and mission.

● Passionate about crypto and digital assets and deeply involved with the Australian crypto ecosystem.

● Capable of detecting and even creating trends.

● Already well connected to a variety of media channels, influencers and potential partners.

● Background in marketing, sales, business development, driving growth

● Numbers driven

● Experienced enough to be autonomous in-market.

● Not the type of person saying “my country is special, you guys don’t understand” but leveraging and feeding instead global expert programs, looking for similarities before differences.

● Responsible, trustable and conscious of the local environment and its constraints, in line with Ledger’s status in the matter.

● A total team player and transparent communicator.

How much time will the mission take ?

The beauty of being independent is that you can organize your work. Still, to make the mission a success, there is a strong need to participate in a relatively large number of collective times with the International Development team and with the various central teams.

What type of contract are we talking about ?

Company context from the listing:

The mission requires specific market expertise that Ledger does not possess internally. This mission will therefore be a consulting project.

Build a standout application

For the Local Market Outreach - Australia at Ledger, reviewers look for concise evidence over buzzwords. Mirror the language of the posting sparingly, quantify support or delivery outcomes, and show how you handled ambiguity, time-zone collaboration and user empathy. Keep your resume to impact, keep your cover note to one page, and link to artifacts — tickets resolved, docs shipped, dashboards owned — that prove you can operate in a fast-moving Web3 team. Prepare to discuss a time you turned a confusing user report into a clear fix and how you measure quality in support and operations.

Web3 hiring values reliability: on-time follow-through, clear writing, and a track record of improving runbooks and tooling. Treat the application as a work sample. For interviews, be ready to walk through how you prioritize across time zones, handle a difficult user, and decide when to escalate versus resolve directly. Show how you document decisions so the next teammate benefits.

In a distributed Web3 org, trust builds through written clarity. Use the cover note to demonstrate it.