A women-only event in Zürich exploring the intersection of relationships, personal finance, and Bitcoin, presented by SatoShe with therapist Ramona Zenger.
The Psychology Behind Money Conflicts
Liebe, Geld & Bitcoin — Love, Money & Bitcoin — tackles something most people avoid talking about: how couples handle finances. The event is structured around a simple premise that money is one of the most common sources of conflict in relationships and simultaneously one of the biggest taboos. SatoShe, a Bitcoin education organization focused on women, brings together two perspectives that complement each other: couples therapy and Bitcoin education.
The evening features Ramona Zenger, a couples and psychotherapist who has appeared on the Blick podcast 'intim&laut' and SRF's 'Deep Dating.' She'll explain why money conversations so often end in conflict and what's psychologically behind those patterns. Beyond the psychology, the event covers the financial reality of women in Switzerland — wage gaps, part-time work, care work, pension funds, and prenuptial agreements, all presented in an accessible way that doesn't require a finance background.
The combination of therapeutic expertise and financial education is unusual. Most crypto events focus purely on the technical or investment side of things. By starting with the psychological dynamics of money conversations, this event acknowledges that financial decisions don't happen in a vacuum — they happen within relationships, and those relationships have their own complexities.
Bitcoin as a Foundation for Long-Term Wealth
The Bitcoin portion of the evening is designed for people with no prior knowledge. It starts with a brief, accessible introduction to why the current monetary system pushes people to work and invest more, and how hard money changes that dynamic. From there, it moves into practical applications: building wealth for children, managing inheritance, and navigating the trust question around private keys in a partnership.
The event also addresses the social dynamics of introducing Bitcoin to a resistant or misinformed partner. This is a common friction point in relationships where one person is interested in crypto and the other isn't, and the session provides concrete strategies for handling those conversations without damaging the relationship. A scientifically grounded couple's exercise is included as a takeaway, designed to strengthen financial conversations at home.
By framing Bitcoin not as a speculative investment but as a tool for long-term financial planning, the event positions it as something that benefits the whole family. The inheritance and children angle is particularly compelling — it moves the conversation beyond portfolio allocation and into legacy building, which resonates differently than typical crypto pitch decks.
Practical Details and Who Should Attend
The event takes place at MME Legal | Tax | Compliance on Zollstrasse 62 in Zürich, a venue that signals legal and financial credibility. Doors open at 6:00 PM with the program starting at 6:15 PM, running until approximately 9:00 PM. Tickets are CHF 49, with a discounted rate of CHF 39 for SatoShe Circle members. An apéro is included in the ticket price.
The evening is explicitly labeled as ladies only, though it's open to all women regardless of relationship status. The format is interactive, starting with an open round and encouraging questions and experiences from attendees. SatoShe Circle members get additional benefits, including session credits for annual members. The event carries a disclaimer that it's for educational purposes only and does not constitute financial advice.
For women in Zürich who are curious about Bitcoin and want to understand how it fits into personal financial planning within a relationship, this is a rare combination of relationship advice and crypto education. The 17 people registered so far represent a mix of SatoShe Circle members and newcomers, which suggests the event is reaching both its core audience and people who are just getting started.