Cover Letter Writing Best Practices

In a world of online applications and one-click submissions, is the cover letter still relevant? The answer is a resounding yes. While your resume lists your qualifications, your cover letter is your opportunity to tell your story, show your personality, and make a direct connection with the hiring manager.

A great cover letter doesn't just repeat your resume. It expands on it, providing context and demonstrating your genuine interest in the role and the company. It's your chance to answer the question, "Why are you the perfect person for this job?" Here are some best practices to help you write a cover letter that gets results.

1. Address it to a Specific Person

Whenever possible, avoid using a generic salutation like "To Whom It May Concern" or "Dear Hiring Manager." Do a bit of research on LinkedIn to find the name of the hiring manager or the head of the department you're applying to.

Addressing your letter to a specific person shows that you've done your homework and are genuinely interested in the role. It's a small detail that can make a big difference.

2. Start with a Strong Opening

The first paragraph is your chance to grab the reader's attention. Don't start with the boring and overused "I am writing to apply for the [Job Title] position I saw on [Platform]."

Instead, start with a hook. This could be:

A major achievement: "In my previous role as a Marketing Manager, I grew organic traffic by 200% in one year. I'm excited by the opportunity to bring that same level of growth to [Company Name]."
Your passion for the company: "I've been an admirer of [Company Name]'s work in sustainable energy for years, and I was thrilled to see the opening for a Project Manager."
A personal connection: "My former colleague, [Name of Connection], recommended I reach out regarding the Senior Engineer position."

3. Connect Your Experience to the Job Description

This is the most important part of your cover letter. Don't just list your skills. Show how your skills and experience directly align with the requirements of the job.

Pick 2-3 key requirements from the job description.
For each requirement, provide a specific example from your past experience that demonstrates your ability to meet that requirement.
Use the STAR method (Situation, Task, Action, Result) to structure your examples.

This shows the hiring manager that you've not only read the job description but have also thought deeply about how you can contribute to the company.

4. Show Your Enthusiasm and Cultural Fit

Companies want to hire people who are not just qualified but are also genuinely excited about the company's mission and would be a good fit for the team culture.

Do your research. Read the company's blog, watch their videos, and get a feel for their values and culture.
Explain why you want to work for this company. Is it their mission? Their product? Their company culture? Be specific. This shows that you're not just mass-applying to every job you see.

5. End with a Clear Call to Action

End your letter with a confident and proactive closing.

Reiterate your interest in the position.
State your desire for an interview.
Make it easy for them to contact you.

Example: "I am confident that my experience in building scalable web applications makes me an excellent candidate for this role. I have attached my resume for your review and welcome the opportunity to discuss my qualifications further in an interview. Thank you for your time and consideration."

Cover Letter Structure

A good cover letter should be about 3-4 paragraphs and fit on one page.

Paragraph 1: Introduction. A strong opening that grabs the reader's attention and states the position you're applying for.
Paragraph 2 & 3: The Body. This is where you connect your experience to the job requirements, providing specific examples and demonstrating your value.
Paragraph 4: The Closing. Reiterate your enthusiasm for the role, express your desire for an interview, and thank the hiring manager for their time.

FAQs

How long should a cover letter be? It should be concise and to the point. Aim for 3-4 paragraphs, and never more than one page.

Should I write a cover letter even if it's optional? Yes, always. It's an opportunity to stand out from the competition. Many applicants will skip it, so writing a thoughtful cover letter shows that you're willing to go the extra mile.

What's the tone of a cover letter? It should be professional but also show your personality. Let your enthusiasm for the role and the company shine through.

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