Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Key Responsibilities
- Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys.
- Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows.
- Build KPI loops: instrumentation, funnel analysis, experimentation, iteration, and impact reporting.
- Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities.
- Drive execution across Engineering, Design, Data, Operations, Compliance, and key stakeholders; manage risks, dependencies, and trade-offs.
- Define scalable product solutions that balance experience quality, business goals, and regulatory requirements in a Web3 environment.
Qualifications & Requirements
- 10+ years PM experience; strong product background in Web3, crypto, or related digital platforms.
- Strong track record leading large, cross-team products focused on experience optimization, conversion, workflow improvement, or journey efficiency.
- Strong understanding of Web3 product flows, including wallets, on-chain interactions, signing flows, transaction states, and related user behaviors.
- Strong system design + decomposition ability; detail-oriented execution.
- Data-driven: metrics, funnel analysis, experiments, and impact measurement.
- Ability to identify friction points in complex product flows and translate them into clear product requirements and scalable solutions.
- Experience working across Engineering, Design, Data, Operations, and business stakeholders in fast-paced environments.
Preferred / Nice-to-Have Qualifications
- Experience in AI + Web3 products (e.g., Agent, automation, intelligent execution)
Why Binance
- Shape the future with the world's leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our.
About Binance
Binance, launched in 2017 by Changpeng Zhao in Shanghai and now globally distributed, is the largest crypto exchange by spot and derivatives volume, serving 180M+ registered users. Its ecosystem spans Binance Exchange, BNB Chain, Trust Wallet, Labs investments and institutional custody. After settling major regulatory actions in 2023-24, Binance rebuilt its compliance stack and expanded in Dubai, Paris and Brazil. Location spread reflects its distributed model with hubs in Dubai, Taipei and remote. Candidates should expect high bar for detail, on-call ownership and ability to ship at exchange scale. Candidates joining Binance enter a high-velocity, globally distributed operational model that prioritizes exchange matching engine throughput, 24/7 system availability, and strict global compliance standards.