Key Responsibilities
- Build and optimize the platform's user growth framework, continuously improving conversion rates across key user journeys, including registration, KYC, deposits, and trading.
- Develop user segmentation models and implement targeted strategies for acquisition, activation, retention, and re-engagement.
- Identify growth opportunities through data analysis, design and execute A/B tests and growth experiments.
- Plan and optimize user growth campaigns, incentive programs, and membership/rewards systems to increase user engagement and asset retention.
- Collaborate closely with Product, Engineering, and Design teams to drive growth initiatives from concept to execution.
- Participate in localization efforts by developing growth strategies tailored to different markets and user segments.
Qualifications & Requirements
- Bachelor's degree or above, with 1-3 years of experience in Growth Operations, User Operations, Data Operations, or related fields
- Solid understanding of user lifecycle management, with hands-on experience in acquisition, retention, and conversion optimization.
- Strong analytical skills with the ability to identify problems and growth opportunities through data.
- Familiar with growth methodologies such as A/B testing, user segmentation, and conversion funnel optimization.
- Strong logical thinking, execution capability, and cross-functional collaboration skills.
- Prior experience in FinTech, payments, digital banking, brokerage, or financial services is preferred.
About Coins.ph
Coins.ph, founded in 2014 in Manila, is the Philippines' leading crypto wallet and payments app with 18M+ registered users. Acquired by Gojek then spun out, it offers PHP trading, bills payment, remittance and GCash interoperability, licensed by the Bangko Sentral ng Pilipinas. It bridges cash and crypto for everyday Filipino use.ph lists 123 roles — one of the largest APAC hiring footprints here — across engineering, operations, compliance and growth in Manila and remote. Candidates should value financial inclusion, mobile-first product and operating under local regulation. Coins.ph is the leading regulated digital wallet and crypto exchange in the Philippines, providing millions of users with mobile payments, remittance rails, and spot trading.