The Binance Wallet team is building a decentralized version of Binance, featuring on-chain infrastructure, self-custody wallets, a DEX, and decentralized Earn and more. We empower users with full control over their assets for seamless token trading across any blockchain. This Web3 initiative expands our strategic landscape and complements our CEX business, offering significant growth potential. Join us and be part of this exciting journey.
Key Responsibilities
- Analyze industry dynamics and competitive landscape for blockchain products (such as on-chain transactions, DeFi, etc.), formulate and execute operational strategies, and drive product feature implementation and user experience optimization.
- Collect and analyze user behavior and on-chain data to uncover user needs and market opportunities, and drive product iteration and innovation.
- Design and execute growth strategies for user acquisition, activation, retention, and conversion to increase user scale and business metrics.
- Organize multi-channel marketing and community operation activities, and continuously optimize user growth paths and operational effectiveness.
- Monitor and control each stage of the project lifecycle to ensure the team achieves project goals within the project timeline. Coordinate with internal and external stakeholders, such as product, technology, and marketing, to ensure efficient implementation of operational objectives.
- Monitor key product and growth metrics (such as on-chain transaction volume, DAU, retention rate, conversion rate, etc.) and regularly output data analysis reports.
Qualifications & Requirements
- 3-5 years of Web3 experience. Experience in the finance or internet industry.
- In-depth understanding of the logic of on-chain transactions and user behaviors.
- Excellent logical thinking ability, communication skills, proactive attitude, and strong learning ability.
- Responsible, self-motivated, and with strong execution ability.
About Binance
Binance, launched in 2017 by Changpeng Zhao in Shanghai and now globally distributed, is the largest crypto exchange by spot and derivatives volume, serving 180M+ registered users. Its ecosystem spans Binance Exchange, BNB Chain, Trust Wallet, Labs investments and institutional custody. After settling major regulatory actions in 2023-24, Binance rebuilt its compliance stack and expanded in Dubai, Paris and Brazil. Location spread reflects its distributed model with hubs in Dubai, Taipei and remote. Candidates should expect high bar for detail, on-call ownership and ability to ship at exchange scale. Candidates joining Binance enter a high-velocity, globally distributed operational model that prioritizes exchange matching engine throughput, 24/7 system availability, and strict global compliance standards.