Brand Positioning & Unity
- Oversee the overall brand image building and maintenance for FinTax
- Ensure consistent tone and messaging across official website, social media, and external marketing materials
- Align brand communication across five product lines (Suite / Tax Solution / Audit / FinHub / Consulting) Content Strategy & Performance
- Lead brand content strategy development
- Produce authoritative, timely, and insightful content around industry topics including CARF, crypto taxation, compliance, and regulatory trends
- Drive growth and breakthrough for accounts such as @FinTax_lab Cross-Channel Campaigns
- Plan and execute multi-channel brand campaigns across communities, content, events, industry conferences, KOL/media partnerships, and more
- Manage end-to-end campaign lifecycle from planning to execution to post-campaign review External Relations
- Build and maintain relationships with industry media, PR agencies, and key opinion leaders
- Enhance brand credibility and visibility within regulatory and institutional contexts Market Events
- Plan and execute online and offline brand events (industry summits, closed-door meetings, AMAs, white paper/report launches, etc.)
- Support business development and customer acquisition through event-driven initiatives Data Review & Optimization
- Regularly analyze brand and content performance data
- Extract actionable insights and continuously refine growth strategies and investment priorities
About FinTax
FinTax is an AI-powered crypto tax compliance, accounting, and reporting platform built for Web3 users, funds, and crypto enterprises to automate tax filing across multi-chain transactions.