Media Kit and Brand Guidelines

Vision & Mission

• Vision: To be the go-to hub for Web3 professionals and businesses, facilitating unmatched networking, career growth, and promotional opportunities in the decentralized economy.
• Mission: Build a thriving global community that empowers Web3 projects, professionals, and companies to connect, grow, and innovate.

Brand Essence

• Credible: Trusted by top Web3 executives and industry leaders.
• Engaging: Fostering collaboration and community-driven growth – reaching over 100,000+ Web3/tech professionals worldwide.
• Global: Connecting professionals from every corner of the world.
• Unmatched Community Reach: Our global network includes industry leaders and professionals from top companies like JP Morgan, Binance, Aptos, Ripple, Consensys, Microsoft, Citi, Blackrock, Polygon, EY, Google, and more.
• Engagement at Scale: In the past year, our job board alone attracted over 55 million views. LinkedIn posts reached 26 million views last month, and our weekly Twitter Spaces engaged 30-40k live listeners with high-profile guests including the Band Member of Pink Floyd, Partners of Big4s, Father of Digital Twin, , etc.

Communication Style

Tone:

• Professional: Upholding high standards of expertise and reliability.
• Informative: Delivering clear, accurate, and actionable insights.
• Accessible: Simplifying complex Web3 concepts to engage all community members, from beginners to experts.
• Inclusive: Balancing technical insights with community-driven perspectives, ensuring that every voice feels valued.
• Respectful: We prioritize respect in all forms of communication, fostering a safe and welcoming environment for everyone. We do not tolerate or promote hatred, discrimination, or divisiveness in any form.

Messaging:

• Innovation-Centric: Highlighting cutting-edge developments and emerging opportunities in the Web3 space.
• Impact-Oriented: Showcasing real-world success stories that demonstrate tangible benefits and the transformative potential of Web3.
• Empowering: Encouraging collaboration, knowledge-sharing, and active participation within the community.
• Respectful Dialogue: Cultivating conversations that are constructive, positive, and inclusive, aligned with our commitment to diversity and equality.

• LinkedIn
• X
• Telegram

Hindi

• Spotify

Arabic

• Spotify

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Community Snapshot