Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.
Key Responsibilities
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
- Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
- Own retention marketing strategies, and own the lifecycle campaigns
- Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Help shape the Binance brand in key African Markets
- Report on the effectiveness of campaigns and provide data-driven recommendations
Qualifications & Requirements
- 5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Fluency in English is a must
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base
Why Binance
- Shape the future with the world's leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our.
About Binance
Binance, launched in 2017 by Changpeng Zhao in Shanghai and now globally distributed, is the largest crypto exchange by spot and derivatives volume, serving 180M+ registered users. Its ecosystem spans Binance Exchange, BNB Chain, Trust Wallet, Labs investments and institutional custody. After settling major regulatory actions in 2023-24, Binance rebuilt its compliance stack and expanded in Dubai, Paris and Brazil. Location spread reflects its distributed model with hubs in Dubai, Taipei and remote. Candidates should expect high bar for detail, on-call ownership and ability to ship at exchange scale. Candidates joining Binance enter a high-velocity, globally distributed operational model that prioritizes exchange matching engine throughput, 24/7 system availability, and strict global compliance standards.