Key Responsibilities
- Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
- Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
- Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
- Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
- Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
- Manage and supervise the company's global affiliate expense budget, ensuring the ROI of Global marketing.
Qualifications & Requirements
- Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
- Bachelor degree or above in marketing major or relevant equivalent majors.
- Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
- Proficient in creating promotional plans and using various promotion methods.
- Fluent in English is a must.
- Proven track record of leading and managing successful teams.
About Coins.ph
Coins.ph, founded in 2014 in Manila, is the Philippines' leading crypto wallet and payments app with 18M+ registered users. Acquired by Gojek then spun out, it offers PHP trading, bills payment, remittance and GCash interoperability, licensed by the Bangko Sentral ng Pilipinas. It bridges cash and crypto for everyday Filipino use.ph lists 123 roles — one of the largest APAC hiring footprints here — across engineering, operations, compliance and growth in Manila and remote. Candidates should value financial inclusion, mobile-first product and operating under local regulation. Coins.ph is the leading regulated digital wallet and crypto exchange in the Philippines, providing millions of users with mobile payments, remittance rails, and spot trading.
