Key Responsibilities
- Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
- Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
- Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
- Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
- Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
- Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web
Qualifications & Requirements
- 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
- Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
- Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
- Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
- Strong project management capability and detail orientation
- Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
- Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
- A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
- Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures
About CoinMarketCap
CoinMarketCap, founded in 2013 by Brandon Chez in New York, became the most visited crypto price-tracking site for prices, volumes and portfolio metrics. Now a subsidiary of Binance since 2020, CoinMarketCap aggregates data across numerous exchanges for coins, DeFi, NFTs and derivatives while maintaining editorial independence, rankings and research content. Headquartered in Dover, Delaware, with a globally distributed team, the platform serves a broad audience of consumers and professionals referencing its data for trading and media. Its methodology emphasizes transparent scoring, API access and educational content rather than trading venue operation. The business monetizes through advertising, APIs and events. Its research, newsletters and conference presence extend beyond aggregation to provide educational content that helps newcomers interpret market structure and on-chain signals. Expect a data and audience-focused culture that values coverage breadth, editorial neutrality and delivering accessible market information for everyday crypto users worldwide.