Social Media Manager

We're looking for a creative and strategic Social Media Manager to own and grow our brand presence across LinkedIn and X (Twitter). You'll be the voice of the company online - crafting compelling content, growing our audience, and building an engaged community within the fast-moving Web3 space.

This role is ideal for someone who lives and breathes social media, understands what makes content resonate on each platform, and knows how to turn followers into a real community. You'll work closely with founders and cross-functional teams to shape how the world sees us.

Key Responsibilities

• Own the end-to-end social media strategy and execution across LinkedIn and X (Twitter)
• Plan, write, schedule, and publish engaging content tailored to each platform's tone and audience (posts, threads, announcements, visuals)
• Develop and maintain a content calendar aligned with product launches, campaigns, and company milestones
• Write clear, compelling, on-brand copy - from punchy X threads to thought-leadership LinkedIn posts
• Grow followers, engagement, and brand awareness through consistent, high-quality content
• Actively engage with the community - responding to comments, DMs, and mentions, and building genuine relationships
• Support and ghostwrite thought-leadership content for founders and leadership
• Monitor trends, conversations, and narratives in Web3, crypto, and tech, and jump on relevant moments quickly
• Track performance metrics, report on KPIs, and continuously optimize based on data
• Collaborate with design (and coordinate visual assets) to ensure a polished, cohesive brand presence
• Help build and refine our social media playbook, workflows, and processes as the company grows

Qualifications & Requirements

• 2+ years of experience managing social media accounts, with hands-on ownership of LinkedIn and X (Twitter)
• Proven track record of growing accounts and driving engagement (please share examples or handles)
• Excellent English writing skills - able to adapt voice and tone across platforms
• Strong understanding of what performs on each platform, including formats, timing, and algorithm dynamics
• Data-driven mindset with comfort reading analytics and turning insights into action
• Strong attention to detail and a sharp editorial eye
• Comfortable working in a fast-paced startup environment
• Ability to work independently in a fully remote team
• Based in APAC time zones Language Requirements
• Native or near-native English writing ability (required) - especially strong at crafting engaging, natural, culturally-aware copy for international audiences
• Working proficiency in Chinese (Mandarin) is a plus for internal team coordination

Preferred / Nice-to-Have Qualifications

• Experience working with Web3, Blockchain, Crypto, or FinTech companies
• An existing understanding of and network within the Web3/crypto community
• Familiarity with social media and scheduling tools such as: Typefully / Hypefury - Buffer / Hootsuite - LinkedIn native tools
• Basic design skills or familiarity with tools like Canva or Figma
• Experience creating short-form video or visual content
• Experience with community management (Discord, Telegram)
• Experience running paid social or influencer/KOL collaborations

What We Care About

• Strong ownership and accountability - you treat the accounts as your own
• Creativity and a genuine sense for what makes content resonate
• Excellent communication and collaboration skills
• High level of professionalism and good judgment representing the brand publicly
• Positive attitude and strong problem-solving abilities
• Attention to detail
• Ability to move fast, experiment, and learn from data
• Passion for building a world-class brand presence in Web3